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Frusen Glädjé
Frusen Glädjé was a company that made ice cream for the United States market, founded in 1980 by Richard E. Smith. Although the ice cream was made in the U.S., it used a quasi-Swedish name. ''Frusen Glädjé'' – correctly rendered as ''Frusen glädje'', without the acute accent – is Swedish for "frozen joy" or "frozen delight".
After being sold several times, the brand is no longer in use.
==History==
Frusen Glädjé was produced at a Dairy Lea plant with special equipment and sold in 10 states in 1981, including New York and California. Frusen Glädjé was available in eight flavors (15 in the New York shop). Frusen Glädjé was distributed in every state by the end of 1982, reaching an annual production of 30 million pints, up from 18 million in 1981. Erhard Sommer was the company president.
Marketing materials stated, "The ice cream that appeals to the sybaritic buyer with a taste for the very finest."〔 Television commercials typically featured the catch phrase, "I ate all the Frusen Glädjé." Another catchphrase used was "Enjoy the Guilt", which appeared in print advertising and also on small crystal ice cream bowls, which were available via mail order from the company.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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